Proven experience you can count on to get you results

Focal Point was founded in 2000 and is run by Steve Jones.

Steve JonesSteve is one of the UK’s leading negotiation experts and commercial coaches – so much so that he was asked to comment on Tesco’s negotiation approach on Panorama and David Cameron’s EU negotiations on Radio 5 Live. He is frequently on BBC Radio and a visiting lecturer at Kent Business School. He is qualified in psychometrics – so he knows what makes people tick. Not only that - as a CEDR qualified mediator he is good making sure agreements are negotiated with the minimum of conflict while maintaining positive relationships. He specialises in working with leaders in organisations of all sizes that need to deliver tangible and measurable results.

For over 20 years Steve worked in senior buying and selling roles at board level for a variety of organisations across the FMCG sector, handling budgets of up to £250m before setting up Focal Point Negotiation in 2000.

He created, ran and later successfully sold a £10m food brokerage company and led a management buy-in and turnaround of a £5m turnover confectionery company. Latterly Steve has successfully operated in non-executive roles and mentored CEOs. He is a SFEDI recognised enterprise mentor.

Trusted by a number of household names, both in the UK and Europe, Steve has gathered a wealth of experience which he uses to drive forward the profitability of his client’s businesses in local and global markets.

Steve formed Focal Point Negotiation in 2000 and so is acutely aware of the challenges that face SMEs. He is skilled at evaluating situations, developing solutions and motivating others. He doesn’t let people off the hook but his clients always know that he is in their corner!

However, it is his sense of humour combined with his direct and supportive style which ensures that those he works with make lasting changes in their negotiation capability.

He is personally involved in negotiating contracts of all sizes – from mediating in small disputes to post merger supplier negotiations for global household names. He is highly experienced in preparing professionals to face the rigors of complex business-critical negotiations.